Raising Kind Over Cool

Being “cool” fades — but being kind lasts forever.
The Raising Kind Over Cool tee is for the parents and caregivers teaching their kids that compassion, empathy, and respect will always matter more than popularity.

This design celebrates the quiet heroes — the moms, dads, and guardians who show up every day, even when it’s hard, choosing patience over perfection and values over trends.

Made from a buttery-soft cotton blend, this tee is meant for the everyday chaos — school drop-offs, errands, coffee runs, and the messy, beautiful moments in between. Its minimalist style and vintage typography make it easy to pair with anything, while its message speaks louder than any outfit ever could.

Created by Better Roots Co., a woman-owned, stay-at-home-mom-built brand, every purchase plants a seed of change.

💛 A percentage of every sale from this shirt goes directly to domestic violence shelters, helping women and families rebuild their lives with safety, dignity, and love.

Because when we raise kind humans, we’re not just changing our homes — we’re changing the world. 🌎

🧵 Product Details

• Premium unisex fit — soft, true to size, made for comfort

• 100% combed ringspun cotton or cotton blend

• Professionally printed for lasting quality

• Neutral, modern tones that match every style

• Ethically sourced + small business printed

💚 About Better Roots Co.

We’re a brand built from healing — by a mom who turned her pain into purpose. Our mission is to break cycles, raise good humans, and give back through every design.

Each purchase helps fund addiction recovery programs and domestic violence shelters, because healing homes starts with healing hearts.

Care instructions
- Machine wash: cold (max 30C or 90F)
- Non-chlorine: bleach as needed
- Tumble dry: low heat
- Iron, steam or dry: medium heat
- Do not dryclean