About Us
ABOUT US — Better Roots Co.
We’re not just growing — we’re healing.
Hi, I’m the heart behind Better Roots Co. — a stay-at-home mom, a cycle breaker, and a woman determined to grow something better from the ground up.
This brand was born out of healing, humility, and hope — the real, messy kind that happens between parenting, pain, and purpose. Like many, I grew up around cycles I refused to pass down. I wanted my kids to inherit love, laughter, and stability — not wounds disguised as “normal.”
Better Roots Co. is my way of turning that healing into something bigger — a brand that reminds us all that growth can come from broken ground.
Our Mission
At Better Roots Co., we believe in doing good through what we wear.
Our apparel is made for the cycle breakers, truth tellers, and parents just trying to raise good humans.
Every design tells a story — from breaking generational BS to blooming where the bottle broke — because we know that healing isn’t linear, and beauty often grows from the hardest soil
What We Stand For
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Women-Owned. Built by a stay-at-home mom with a dream and a laptop.
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Purpose-Driven. A portion of every sale supports domestic violence shelters and addiction recovery treatment centers — helping families rebuild their roots.
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Community Over Competition. We’re here to unite parents, survivors, and cycle breakers — no judgment, just growth.
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Authenticity First. Soft fabrics. Real messages. Apparel that says what your heart’s been holding.
Why “Better Roots”?
Because healing doesn’t erase the past — it rewrites the future.
Every seed planted in self-awareness grows stronger roots for the next generation.
We’re not here to be perfect parents or people — we’re here to be better ones.
So, whether you’re breaking cycles, building peace, or simply trying not to raise a**holes — welcome home.
You belong here. 💛
✨ Join the Movement
Wear your growth.
Share your story.
And help us plant better roots for the next generation.